Snapchat
−45%CPM vs. Meta · younger audiences

Snapchat Ads

Reach Gen Z and millennial buyers with vertical video that converts.

Request a Proposal+1 307 464 7070
The problem

What's holding your growth back

You can't reach under-30s on Facebook any more

Gen Z and young millennials have moved. If your product sells to 13–34s, you are paying a premium to find them elsewhere.

Repurposed ads flop on Snapchat

Landscape videos with logos in the first frame get skipped instantly. Snap needs vertical, native, sound-on creative.

No Snap Pixel, no optimisation

Without the pixel and catalogue integration, campaigns can't optimise for purchases or retarget product viewers.

How we solve it

Our Snapchat Ads process

1

Snap Pixel & Conversions API

Full event setup and product catalogue sync so campaigns optimise for real outcomes.

2

Native creative production

Vertical Snap Ads, Story Ads and Collection Ads with hooks tested in the first two seconds.

3

Audience layering

Lifestyle categories, lookalikes from your buyers and retargeting of engagers and product viewers.

4

Scale what works

Weekly creative refresh, CPA/ROAS optimisation and cross-platform learnings from your Meta and TikTok data.

What's included

  • Snap Pixel & Conversions API setup
  • Vertical video and AR-ready creative
  • Dynamic product ads for e-commerce catalogues
  • Audience insights, lookalikes and retargeting
  • App-install and web-conversion campaigns
  • CPA / ROAS optimisation and reporting

Where younger audiences actually spend time

Snapchat reaches over 75% of 13–34 year olds in the US, UK and much of Europe and the Gulf — audiences that are increasingly hard to find on Facebook. If your product sells to students, young professionals or parents of teens, Snapchat Ads are one of the lowest-cost paid channels available.

Creative-first campaigns

Snapchat is a full-screen, sound-on, vertical environment. We produce native-feeling Snap Ads, Story Ads and Collection Ads that don’t look like ads, and test hooks in the first two seconds where attention is won or lost.

E-commerce and app growth

Using the Snap Pixel and product catalogue integration, we run Dynamic Ads that automatically retarget viewed products, plus app-install campaigns optimised for post-install events.

Frequently asked questions

Is Snapchat only for B2C?

Primarily, yes. It excels for fashion, beauty, food delivery, gaming, education, fitness and mobile apps. For B2B we usually recommend LinkedIn or Google.

What budget do I need?

Snapchat CPMs are often lower than Meta. We recommend starting at $1,000 per month to gather meaningful data.

Can you create vertical video?

Yes — creative production is included, or we adapt your existing assets to Snapchat-native formats.

Why Wallace

What makes you stand out when we do it

Multi-platform view

We run your Meta, TikTok and Snapchat together, so budget flows to the cheapest converting channel.

Creators on tap

A vetted UGC creator network for authentic Snap-native content.

Low minimums

Snapchat is efficient — meaningful tests start from $1,000 a month.

Ready to make Snapchat Ads your unfair advantage?

Tell us where you want to be in 90 days. You get a free audit, a fixed-price plan and a senior team that owns the outcome — within one business day.

Request a Proposal+1 307 464 7070