Meta
3.2×ROAS · +64% vs. before

Meta Ads Management

Facebook & Instagram campaigns engineered for ROAS, not vanity metrics.

The problem

What's holding your growth back

Rising CPMs eat your margin

Costs per thousand impressions on Facebook and Instagram have climbed year after year. Without relentless creative testing, your cost per purchase only goes one way.

The Pixel tells you half the story

iOS privacy changes hide 30–40% of conversions from browser-only tracking, so the algorithm optimises on bad data and your reports under-count revenue.

Ad fatigue kills winners in days

The same three creatives shown to the same audience burn out fast. Most accounts have no pipeline of fresh hooks, angles and formats.

How we solve it

Our Meta Ads Management process

1

Audit & tracking rebuild

We fix Pixel + Conversions API, event priorities and attribution before spending, so every decision is made on clean data.

2

Full-funnel account structure

Prospecting, retargeting and retention campaigns with clear budgets and rules — not one campaign doing everything badly.

3

Creative testing engine

Six to twelve new creatives a month across static, video and UGC, tested against a control and scaled by rules, not gut feel.

4

Weekly optimisation & reporting

Bid, budget and audience changes every week, with a live dashboard showing spend, purchases, CPA and ROAS.

What's included

  • Full-funnel campaign architecture (TOF / MOF / BOF)
  • Creative strategy, UGC direction and A/B testing
  • Meta Pixel + Conversions API server-side tracking
  • Advantage+ shopping & lead campaigns
  • Audience research, lookalikes and retargeting
  • Weekly optimisation and transparent reporting

Meta advertising that pays for itself

Facebook and Instagram remain the highest-reach paid channels for consumer and B2B brands alike — but only when campaigns are structured around the buying journey. We build full-funnel Meta Ads accounts that introduce your brand, nurture intent and convert, with every dollar tracked back to revenue.

What we do differently

Most agencies launch a handful of ads and hope. We treat Meta Ads as a testing engine: dozens of creative and audience hypotheses run in parallel, losers are cut fast, and winners are scaled with budget rules that protect your ROAS. Our media buyers pair with in-house creative to produce scroll-stopping static, video and UGC-style assets.

Tracking you can trust

iOS privacy changes broke browser-only tracking. We implement the Meta Conversions API alongside the Pixel so your attribution stays accurate, your algorithms learn faster and your reporting reflects real purchases and leads.

Who this is for

E-commerce stores, lead-generation businesses, local services, coaches and SaaS companies spending $2,000+ per month who want a partner accountable for results — not just impressions.

Frequently asked questions

How much should I budget for Meta Ads?

We recommend a minimum of $1,500–$2,000 per month in ad spend so campaigns can exit the learning phase and generate statistically meaningful data. Management fees are quoted separately based on scope.

How fast will I see results?

Most accounts see early signal within 2–3 weeks and stable, scalable performance within 60–90 days as creative and audience testing compounds.

Do you create the ad creatives?

Yes. Static, carousel, video and UGC-style creatives are produced in-house or with our vetted creator network, included in most plans.

Do I keep ownership of the ad account?

Always. Campaigns run inside your Business Manager. You retain all data, pixels and history if we ever part ways.

Why Wallace

What makes you stand out when we do it

Creative in-house

Our designers and editors sit next to our media buyers. Winning angles become new ads in days, not weeks.

Server-side tracking as standard

Every account gets Conversions API — the single biggest accuracy upgrade most agencies still skip.

Landing pages we can actually fix

Because we build websites too, a weak landing page gets rebuilt instead of blamed.

Ready to make Meta Ads Management your unfair advantage?

Tell us where you want to be in 90 days. You get a free audit, a fixed-price plan and a senior team that owns the outcome — within one business day.