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+40%Organic traffic · Segway case study

SEO & Content Marketing

Technical, on-page and authority SEO that compounds into organic revenue.

The problem

What's holding your growth back

Ads stop the moment you stop paying

Without organic rankings you rent every visitor. SEO builds an asset that keeps delivering.

Technical issues silently cap your rankings

Slow pages, crawl errors, duplicate content and missing schema hold back even great content.

Content that nobody searched for

Blogs written without keyword research produce traffic that never converts — or no traffic at all.

How we solve it

Our SEO & Content Marketing process

1

Technical audit & fixes

Crawlability, Core Web Vitals, indexation, internal linking and structured data — fixed by our own developers.

2

Keyword & topic mapping

Every page targets a defined intent; content gaps are mapped against competitors.

3

On-page & content

Metadata, copy and supporting articles written to rank and to convert.

4

Authority building

Digital PR and white-hat links from relevant sites, plus local SEO for physical locations.

What's included

  • Technical SEO audit and Core Web Vitals fixes
  • Keyword research and topical mapping
  • On-page optimisation and internal linking
  • SEO content writing and blog strategy
  • White-hat link building and digital PR
  • Local SEO and Google Business Profile

Organic growth that keeps paying

Paid ads stop the moment you stop spending. Search rankings, done properly, keep delivering traffic and leads for years. Our SEO service is built around three pillars: a technically flawless site, content that answers what your customers search for, and authority earned through relevant links.

Our process

We begin with a comprehensive audit covering crawlability, indexation, site speed, structured data and content gaps. From there we map keywords to pages, rewrite metadata and on-page copy, build out supporting content and execute a link-acquisition plan. Progress is tracked against rankings, organic sessions and — most importantly — conversions.

Results from our portfolio

Our work for Segway delivered a 40% increase in organic traffic; Kosherica achieved top rankings for its target keywords in the competitive travel niche; Gerald’s Jewels moved to the front page for high-value jewellery terms.

Frequently asked questions

How long does SEO take?

Expect measurable movement within 3–4 months and significant results in 6–12 months, depending on competition and your site's starting point.

Do you guarantee rankings?

No honest agency can. We guarantee the process, transparency and effort — and our track record shows what that produces.

Do you write the content?

Yes, our writers produce SEO-optimised articles, landing pages and product copy, reviewed by you before publishing.

Is local SEO included?

Yes — Google Business Profile optimisation, citations and local landing pages for businesses serving specific areas.

Why Wallace

What makes you stand out when we do it

Developers, not tickets

Technical fixes get done by us, this week — not queued with your web agency for a quarter.

Conversion-led SEO

We track rankings and revenue, and prioritise keywords that make money.

Proven

Segway +40% organic traffic; Kosherica top rankings in a competitive travel niche.

Ready to make SEO & Content Marketing your unfair advantage?

Tell us where you want to be in 90 days. You get a free audit, a fixed-price plan and a senior team that owns the outcome — within one business day.