Google Ads
−38%Cost per lead · after restructure

Google Ads Management

Search, Shopping, Performance Max and YouTube — captured at the moment of intent.

The problem

What's holding your growth back

Budget wasted on the wrong searches

Broad match and missing negative keywords quietly spend thousands on searches that will never convert.

Conversions counted wrong — or not at all

Duplicated tags, missing call tracking and no value-based bidding mean Google optimises toward the wrong goal.

Performance Max is a black box

Without proper asset groups, audience signals and brand exclusions, PMax cannibalises your brand traffic and hides where money goes.

How we solve it

Our Google Ads Management process

1

Free account audit

We show you wasted spend, tracking gaps and structural issues in writing before you commit to anything.

2

Intent-first restructure

Tight ad groups by search intent, shopping feeds cleaned, negatives layered, brand and non-brand separated.

3

Conversion tracking via GTM + GA4

Every lead, call and purchase attributed with value, unlocking Smart Bidding that actually works.

4

Continuous optimisation

Search-term mining, ad copy tests, landing page recommendations and bid strategy tuning every week.

What's included

  • Search, Shopping, Performance Max, Display & YouTube
  • Keyword research, negative lists and match-type strategy
  • Conversion tracking via GA4 + Google Tag Manager
  • Landing page CRO recommendations
  • Bid strategy & budget pacing
  • Monthly strategy calls and live dashboards

Be there when customers are searching

Google Ads puts your offer in front of people actively looking for what you sell. Our certified specialists design accounts around search intent — tight ad groups, high-relevance copy and landing pages that match the query — so Quality Scores rise and cost-per-click falls.

Full-account management

From keyword research and competitor gap analysis to Shopping feed optimisation and Performance Max asset groups, we manage every layer of your account. Bid strategies are chosen for your margin structure, not Google’s defaults, and negative keyword lists are refined weekly to eliminate waste.

Measured on outcomes

We install and verify conversion tracking before spending a cent. Every lead, call and purchase is attributed, and you get a live dashboard showing spend, conversions, CPA and ROAS. Our portfolio includes accounts that reached a 300% ROAS and a 50% traffic lift within the first quarter.

Ideal for

E-commerce brands, B2B service companies, clinics, law firms, SaaS and any business with clear buyer intent and a $2,000+ monthly budget.

Frequently asked questions

Do you handle Google Shopping and Merchant Center?

Yes — feed setup, disapproval fixes, product titles and Performance Max asset groups are all part of our e-commerce Google Ads service.

What is your minimum ad spend?

We typically work with businesses spending $2,000 per month or more on Google Ads, though we can scope smaller pilots for local businesses.

Will you audit my existing account first?

Every engagement starts with a free account audit identifying wasted spend, tracking gaps and quick wins.

How do you report?

A live Looker Studio dashboard plus a monthly written report and strategy call.

Why Wallace

What makes you stand out when we do it

Search + Shopping + PMax + YouTube

One team that runs the whole Google ecosystem, not just search.

CRO built in

We measure landing page conversion rate alongside CPC — cheaper clicks mean nothing if the page leaks.

Transparent reporting

Live Looker Studio dashboard, monthly written analysis, no hidden fees on ad spend.

Ready to make Google Ads Management your unfair advantage?

Tell us where you want to be in 90 days. You get a free audit, a fixed-price plan and a senior team that owns the outcome — within one business day.