Analytics
Segway — Web Analytics
+40% traffic and higher conversion rate in 6 months
Objective
Segway wanted deeper insight into user behaviour, better site navigation and optimised marketing to drive higher e-commerce conversions.
What we did
We audited user interactions, traffic sources and performance using GA4, Google Tag Manager, Microsoft Clarity, Hotjar and Matomo, mapping user journeys to find funnel bottlenecks.
Result
Within six months Segway saw a 40% increase in website traffic and a substantial boost in conversion rates, driving higher sales and revenue.
Campaign screenshots
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