Analytics & Conversion Tracking | wallacesolution.com

The problem

What's holding your growth back

Your ad platforms disagree with your bank

Duplicated tags, missing events and browser-only tracking make every report unreliable.

Privacy changes broke your data

iOS, cookie consent and ad blockers hide a large share of conversions unless you track server-side.

Dashboards nobody uses

Data without insight changes nothing. You need to know where visitors drop and what to fix.

How we solve it

Our Analytics & Conversion Tracking process

1

Measurement plan

We define the events that matter and how each platform should see them.

2

Implementation

GA4, Google Tag Manager, server-side tagging, Meta CAPI, TikTok and Snap events, call tracking.

3

Behaviour analysis

Heatmaps, session recordings and funnel reports to find and fix drop-off points.

4

Dashboards & CRO

Looker Studio reporting combining spend, revenue and CAC, plus ongoing conversion tests.

What's included

GA4 and Google Tag Manager implementation
Server-side tagging and Meta Conversions API
Enhanced e-commerce and event tracking
Heatmaps and session recordings (Hotjar, Clarity)
Looker Studio marketing dashboards
Conversion-rate optimisation audits

If you can’t measure it, you can’t scale it

Broken or missing tracking is the single most common reason ad campaigns underperform. We implement clean, privacy-compliant measurement across GA4, Google Tag Manager, Meta, TikTok and Snapchat so every platform sees accurate conversions and your reports agree with your bank account.

Insight, not just data

Using heatmaps, session recordings and funnel reports we identify where visitors drop off and what to change. For Segway this approach lifted traffic 40% and conversion rates significantly within six months; for Fashion Mansion it produced a 20% conversion increase in three months.

Dashboards for decision-makers

We build Looker Studio dashboards that combine ad spend, revenue, leads and CAC in one view — updated automatically, shared with your whole team.

Frequently asked questions

Do I need server-side tracking?

If you run paid social or have meaningful ad spend, yes — it restores data lost to browser privacy restrictions and improves ad-platform optimisation.

Can you audit my existing GA4 setup?

Yes, a tracking audit is usually the first step and often included free with an ads engagement.

Which dashboard tools do you use?

Looker Studio by default; Power BI or custom dashboards on request.

Why Wallace

What makes you stand out when we do it

Ad buyers who track

We depend on this data ourselves, so we set it up to be right.

Developers on hand

Data layer and server-side setups implemented properly, not with workarounds.

Results

Segway +40% traffic and higher conversion; Fashion Mansion +20% conversions in three months.

Proof

Analytics & Conversion Tracking case studies

Analytics

Segway — Web Analytics

+40% traffic and higher conversion rate in 6 months

Analytics

Fashion Mansion — Web Analytics

+20% conversions in 3 months

Ready to make Analytics & Conversion Tracking your unfair advantage?

Tell us where you want to be in 90 days. You get a free audit, a fixed-price plan and a senior team that owns the outcome — within one business day.

Request a Proposal WhatsApp Us +1 307 464 7070