Zapier
20+ / wkManual hours saved · typical client

API Integration & Automation

Connect your CRM, store, payments and tools into one automated system.

Request a Proposal+1 307 464 7070
The problem

What's holding your growth back

Manual data entry is costing you a salary

Copying orders, leads and invoices between systems wastes hours a day and introduces errors.

Off-the-shelf connectors stop short

Zapier covers 80% — the remaining 20% is where custom logic, volume and edge cases live.

Legacy systems with no obvious API

Older ERPs, CSV exports and SFTP drops still need to be part of an automated flow.

How we solve it

Our API Integration & Automation process

1

Integration audit

We map every system, data flow and manual step, then prioritise by hours saved.

2

Right tool for each flow

Zapier, Make or n8n for simple flows; custom Node.js, PHP or Python middleware for complex ones.

3

Build with reliability

Authentication, retries, queues, logging and alerting — so integrations fail loudly, not silently.

4

Document & monitor

Full documentation, code ownership transferred to you, and optional monitoring plans.

What's included

  • Custom REST / GraphQL API development
  • Third-party integrations (CRMs, ERPs, payment, shipping)
  • Webhooks, queues and event-driven syncs
  • Zapier, Make and n8n automations
  • Data pipelines and reporting integrations
  • Monitoring, error handling and documentation

Make your systems talk to each other

Manual data entry, duplicated records and delayed follow-ups cost businesses hours every day. We build reliable integrations between the platforms you already use — Shopify, WooCommerce, HubSpot, GoHighLevel, Stripe, QuickBooks, Salesforce, Google Sheets and hundreds more — so information flows automatically and accurately.

Custom where it matters

When off-the-shelf connectors fall short, our engineers write custom middleware and APIs in Node.js, PHP or Python with proper authentication, retry logic, logging and monitoring. You get documentation and ownership of the code.

Typical projects

Order-to-CRM syncs, lead routing from ad platforms to sales teams, automated invoicing, inventory synchronisation across marketplaces, OpenAI-powered workflows and custom reporting dashboards.

Frequently asked questions

Zapier or custom code?

For simple, low-volume flows Zapier or Make is fastest. For high volume, complex logic or cost control, custom integrations pay for themselves quickly.

Can you integrate a legacy or undocumented system?

Usually, yes — we have worked with SOAP APIs, CSV drops, SFTP and screen-scraping where necessary.

Do you provide ongoing monitoring?

Yes, our support plans include uptime monitoring, error alerts and fixes.

Why Wallace

What makes you stand out when we do it

Senior engineers

Integrations are built by developers who also build production apps.

Marketing-aware

We know what a lead-routing or order-to-CRM sync must do for sales, not just for IT.

AI workflows

OpenAI-powered classification, summarisation and reply drafting inside your systems.

Ready to make API Integration & Automation your unfair advantage?

Tell us where you want to be in 90 days. You get a free audit, a fixed-price plan and a senior team that owns the outcome — within one business day.

Request a Proposal+1 307 464 7070