2.8×Lead form conversion · vs. landing pages

LinkedIn Ads

Account-based B2B campaigns that fill your pipeline with decision-makers.

Request a Proposal+1 307 464 7070
The problem

What's holding your growth back

Your best B2B buyers are unreachable elsewhere

Only LinkedIn lets you target by job title, seniority, company size and industry — but most companies use it badly and give up.

$12 clicks with no plan behind them

Sending expensive traffic to a generic homepage with no offer is the fastest way to conclude LinkedIn "doesn't work".

Leads go to a spreadsheet and die

Without CRM sync and instant follow-up, LinkedIn leads lose 80% of their value in the first hour.

How we solve it

Our LinkedIn Ads process

1

Offer & audience design

A lead magnet an executive would trade their email for, aimed at a precisely layered account list.

2

Native Lead Gen Forms

Pre-filled forms lift conversion 2–3× versus landing pages; leads sync to your CRM or GoHighLevel instantly.

3

ABM sequencing

Awareness → engagement → conversion campaigns targeting the same accounts with escalating offers.

4

Cost-per-lead optimisation

Weekly creative rotation, exclusion lists and retargeting to bring blended CPL down month over month.

What's included

  • Job-title, seniority, company and industry targeting
  • Sponsored Content, Document, Video and Conversation Ads
  • LinkedIn Lead Gen Forms with CRM sync
  • Account-based marketing (ABM) list uploads
  • Insight Tag & conversion tracking
  • Cost-per-lead optimisation for B2B

Precision targeting for B2B

No other platform lets you target CFOs at 200–1,000 employee manufacturing companies in Texas. LinkedIn Ads are the most precise way to reach buyers by role, seniority, company size and industry — which makes them ideal for high-value B2B services, SaaS, recruitment and professional education.

Built for pipeline, not clicks

We design LinkedIn campaigns around a lead magnet or offer that a busy executive would actually exchange their details for, then use native Lead Gen Forms (pre-filled from the member’s profile) to lift conversion rates 2–3x versus landing pages. Leads sync directly into your CRM or GoHighLevel.

Managing the cost

LinkedIn clicks are expensive, so waste is unacceptable. We layer audiences carefully, exclude irrelevant seniority levels, rotate creative weekly and retarget engagers with lower-cost follow-up ads to bring blended cost-per-lead down.

Frequently asked questions

What does a LinkedIn lead cost?

Typically $40–$150 depending on industry and offer. We benchmark this in the first 30 days and optimise down from there.

What is the minimum budget?

We recommend at least $2,500 per month on LinkedIn to generate a meaningful lead flow.

Can you run ABM campaigns to a specific list of companies?

Yes — upload your target account list and we build layered campaigns for those companies only.

Why Wallace

What makes you stand out when we do it

Follow-up automation included

We build the GoHighLevel workflows that call, text and email your LinkedIn leads within minutes.

Sales-ready reporting

Pipeline and opportunity data, not just clicks — so you know what LinkedIn is really worth.

Content + ads

We can run the founder's organic LinkedIn presence alongside paid for compounding trust.

Ready to make LinkedIn Ads your unfair advantage?

Tell us where you want to be in 90 days. You get a free audit, a fixed-price plan and a senior team that owns the outcome — within one business day.

Request a Proposal+1 307 464 7070